Campbell Soup Acquires Wolfgang Puck's Soup Business
Last month, the Campbell Soup Company announced recently that it acquired the Wolfgang Puck soup business from Country Gourmet Foods. Campbell has entered into a master licensing agreement with Wolfgang Puck with an option to extend the brand into other related categories and channels. Wolfgang Puck is one of the leading organic soup brands in the United States.
Campbell currently offers several organic products, including "Campbell's" tomato juice, "V8" vegetable juice, "Prego" pasta sauce, "Pace" salsa, and varieties of "Swanson" broth.
The move is a big signal that organic food is a growth area that major food brands want to quickly move into. You can read AP's take on the news here.
